Taking a look at conscious unbossing, the increase in recruitment of Chief AI Officers for big firms, and the 2025 spending review - what HR needs to know.

The power of thought leadership, the role AI is having on jobs and Gallup's 2025 State of the Workforce Report.

Thought leadership has become a pivotal element in the B2B landscape, influencing both decision-making processes and fostering trust among senior executives. It’s no longer just a marketing tactic, but a highly strategic way to build brand trust and advocacy.

In this article we look into momentum itsma’s Value of Thought Leadership 2025 report and the perceived value of thought leadership for business growth.

The clocks have sprung forward, nature is coming to life, and businesses are gearing up for Q2 of 2025.

As companies explore opportunities for growth, our April newsletter delves into LinkedIn’s latest research on in-demand skills, the risks of corporate espionage, and the impact of epilepsy in the workplace.

As spring is starting to emerge and the days are getting longer, we shine the light on some key stories that are currently affecting HR.

We have also looked into the current position of using AI for PR in our latest blog article. An interesting read for those that are utilising the apps for their workload.

Ignoring AI isn’t an option.
But it cannot - and must not - be used for everything.
One absolute no-no is using AI to answer journalist enquiries.

Aside from the lack of human touch and insight, there is a huge potential for sharing inaccurate information. The web is already a minefield for misinformation, and this is not something journalists want to cite. And your brand doesn’t want to be part of sharing it either.