(PR in) HR Pulse | HR News Round-up: 14th October

This month we look at trust - highlighting the importance of journalists, brands and PR's working together for a credible outcome.

We also look at articles in HR news, first looking at Sapient's HR survey and how HR roles are shifting to be more strategic. And then, an interesting take on the new term 'fauxductivity', and how our client Perkbox Vivup looks at shifts in employee behaviour.

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Kay Phelps
Why Building Trust is The Most Important Thing You Can Do For Your Brand

A whopping 70% of respondents to our research said that it was important to use HR products or services from brands with a strong reputation in their field. Proving the importance of brands building their reputations and gaining visibility and trust through media by continually collaborating with publications and journalists.

Our latest article looks at what HR suppliers can do to build their awareness and trust.

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Kay Phelps
Can You Guarantee PR Coverage?

Ensuring brands get bang for their buck is essential, especially to a decision maker with their eyes on investments.
With this is mind, many PR agencies guarantee coverage to their clients.

With journalists choosing to prioritise what they want to feature, and with no control over this process, PR’s need to provide the right information at the right time to earn media coverage.

But, can coverage be guaranteed? and if it can, should it be trusted to be high quality?

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Kay Phelps