ABOUT US
With such a strong focus on HR, it’s no wonder we’re all about people. Our talented team of employees and specialist freelancers are ready to help however we can.
Kay Phelps, Founder and Director
Kay founded PR in HR over 30 years ago. Having years of experience in the PR/HR niche, she knows a thing or two about getting brands in front of the right people. Her expansive career in comms means that Kay has the vision to create strategy and messaging that gets to the heart of client, media and audience needs. Her story starts with a milkman…
Dinara Omarova, PR Specialist
Dinara Omarova is a PR genius. Prior to PRinHR, she worked at BMW Group, Southampton Airport, and Comic Con as well as spending two years delivering 330+ pieces of coverage at mobile shopping start-up Jisp.
She has her eyes on the tech, HR, and cyber spaces, working with the media and clients to secure top-tier opportunities in various publications.
Outside of work, she's big into gym, Bullet Journaling and first-person shoot-em-ups. She lives in Basingstoke with her husband and pet PS5.
Annie Makoff-Clark, Content Specialist
Annie Makoff-Clark is our content genius. She is an NCT-trained journalist specialising in HR, business and finance. She joined PRinHR in 2011, bringing journalistic insight into her role.
As a freelance journalist, Annie’s work has appeared in titles such as People Management, Personnel Today, HR Magazine and Post Online. Annie has been the interim news editor of The Positive and editor of specialist education title SEN magazine. Annie currently writes for AAT’S membership publications, Accounting Technician and 20, alongside CMI Insight and GenCFO and online magazine D&I Leaders.
Annie provides editorial support to PRinHR clients: creating news releases, thought leadership pieces and blog content.
Want to join the team? Check out our latest vacancies.
Our story starts with a milkman…
Kay Phelps explains how her client-led approach to PR began - literally, with a milkman…
My first PR role, as a junior in a PR agency, was largely one of stuffing press releases into envelopes.
Our agency picked up a large local dairy as a new client. As a junior I was given a secondhand brief from an account director. But I wanted to understand more, to get stuck in. So I got up gobsmackingly early, in the dark, to go on a milk round. I don't remember my milkman's name, although he must’ve thought I was utterly mad.
I do remember some important things though - he was hard working and devoted to his customers – as they seemed to be to him. I learned that customer loyalty led to extra sales, which made a big difference to his monthly takings. His persona, I’m sure, helped the dairy’s brand too.
Today? I’m still on my metaphorical milk round. I love to spend time with my clients (in their places of work when possible). It helps me understand more, empathise with the issues, become a part of the team - and their successes. I am trusted to understand challenges, markets, products and services as well as the situations that play out to make a business rocket.
True business insight is core to getting the results we achieve.
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