RENOVO
Renovo are specialists in outplacement, supporting employers and employees through change management. We began working with them in January 2020 to raise their profile in the HR community. Little did we know that the year would disrupt so many, meaning both Renovo’s key teams – those that support HR and those who support employees in their job search - would be in such demand. Business growth in this sense is not a cause for celebration, but for continued support and decency.
This intense situation created challenges for PR activity. In some senses, there were a huge number of discussion points, but in others we needed to be highly sensitive of peoples' emotions and the troubling situations they face. It also meant that the time of Renovo’s team has been stretched, making it harder to focus on raising awareness, despite its importance to their brand aspirations.
Claire Hildreth, Renovo’s marketing manager, says this about working with PR in HR:
“Working with PR in HR has helped us to become far better known as the UK’s leading specialist provider of career transition support.
By providing our expertise through PR in HR to support HR people and job seekers, we’ve gained coverage in publications such as The Telegraph, Yahoo!Finance, The Sun, HR Magazine, Employer News, HR News, HRM Guide, Fresh Business Thinking and WorkingWise. We’ve gained 49 backlinks to support SEO and reached a potential 1.34billion readers with an estimated 1.17m views of our work. People are actively sharing our expertise too.
On top of this, we have built far better connections with journalists who support HR and employees. This start is being analysed to best understand what works for journalists and their readers, to improve our outreach in 2021.
Working with PR in HR has been a breath of fresh air. Not only in guiding us through the ‘mechanics’ of the opportunities available to us in a responsive and professional way that takes on board our often very specific requirements, but also as friendly, open-minded collaborators who believe in our brand as much as we do. We look forward to seeing where 2021 takes us!”